Beauty & skin care
Research on beauty routines, product formats and the needs behind them, from blush and teen skin care to peptides and the effects of GLP-1 use.
Explore 13 reports and articles →Research & analysis
Follow the question.
Connect the evidence.
Explore original research and analysis by Hamutal (Tula) Schieber. Each collection brings together category findings and related perspectives, with publication dates to put the evidence in context.
Food & drink
Research on functional drinks, food innovation and consumer needs. Explore category signals alongside the role of ease, play and connection in product choices.
Explore 27 reports and articles →Fitness & wellness
Consumer research on fitness, sleep and wellness, including specific audiences, formats and the difference between search interest and demand.
Explore 15 reports and articles →GLP-1 & consumer change
Research and analysis on how GLP-1 use may affect consumer needs across food, beauty, apparel, fitness and other categories.
Explore 3 reports and articles →Retail & customer experience
Analysis of retail strategy, shopping experiences and how brands reduce friction or create reasons to engage.
Explore 47 reports and articles →Consumer behavior & The Joy Dividend
Hamutal Schieber’s research and writing on consumer needs, friction, emotional value, connection and the experiences that help brands earn preference.
Explore 33 reports and articles →
