· Category research
Functional drinks: what's moving
62 drink formats, 15 functional needs and four shifts across search, social and sales. Download the free preview and explore the $1,250 report.
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Food & Beverage Trends Research
Research on functional drinks, food innovation and consumer needs. Explore category signals alongside the role of ease, play and connection in product choices.
Which consumer needs can shape the next food or beverage brief?
Compare the Functional Drinks Snapshot with the food and beverage studies in The Joy Dividend in Practice. Each addresses a different decision, from category demand to the experience a product creates.
Research and analysis by Hamutal (Tula) Schieber, founder of Schieber Research and author of The Joy Dividend.
· Analysis
We’re In This Together
Every food ad sells togetherness. Few products are designed for it. No. 04 of The Joy Dividend in Practice applies Connection & Purpose to food and beverage.
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I Didn’t Expect That
Surprise works as a system, not a stunt. No. 03 of The Joy Dividend in Practice applies Surprise & Delight to food and beverage product development.
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Play With Your Food
Play is what the food invites you to do. No. 02 of The Joy Dividend in Practice applies Playful Design to food and beverage product development.
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Everything In Its Right Place
Stress-free product development for food & beverage, from the shelf to the empty package.
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CAGNY 2026: CPG Trends
The Provocativeness Gap: 7 Strategic Shifts from CAGNY 2026 CAGNY 2026 Analysis The Provocativeness Gap How well do you really know today’s consumer? 7 surprising insights from CAGNY 2026 that should change how you build brands.…
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Food & Beverage Trends & Strategies: Insights from CAGNY 2025
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer…
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Post-Covid Food Trends: an Update
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here: Post-COVID-19 Food Trends: Nov., 2021 Update from Hamutal Schieber It is true that speed or ease of…
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Trending: The Food Trends you need to know about this month
Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends…
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2021-2022 Food Trends After COVID-19
With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals. At the…
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The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The…
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CAGNY 2019: Food & Beverage Trends
Our CAGNY 2019 report is now available – with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America…
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Grocers are Refusing to Give Up in the Fight Against Food Waste
By: Nicole Silberstein Despite some recent high-profile failures, food retailers still clearly believe that successfully reducing food waste has financial and competitive upsides that make it worth the fight. In this ongoing series,…
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Got CBD? The Rising Star in Functional Food, Beauty, Supplements
Our recent post on Consumer Health and Wellness Trends mentioned the rising interest in CBD by consumers. Beyond the inherent on-trend characteristics of CBD – it is Plant-based, keto-friendly, anti-inflammatory, naturally full of…
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2019 Food and Beverage Diet Trends: Protein, Vegan, Gut Health, Intermittent Fasting, Keto, CBD
Here is our annual forecast for 2019 Health and Wellness, Nutrition, and Diet trends in the United States, based on our analysis of Google Trends, Amazon Best Selling items and Keyword Search Tool (which claims to monitor searches on…
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Food Waste is a Big Problem: Here's Why
by: Nicole Silberstein As the demand for food production grows alongside the world population, the issue of food waste is garnering increased attention. In this ongoing series, Schieber Research will focus in on companies and…
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2019 Food and Beverage Trends: Innovators & Disruptors
Our trend forecasting is based on 4 aspects – Macro-Trends (technological and digital trends, regulation, mega-trends, economic changes etc.), Innovators and Disruptors (emerging companies that make the formerly impossible – possible…
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Last Mile Grocery Round-Up: Walmart, Target, Kroger and Amazon
Amazon continues to be the online grocery leader in the US, but more people purchase groceries in-store/online from Walmart than other leading food retailers and supermarkets, according to Packaged Facts. 59% of grocery shoppers have…
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CAGNY 2018: Consumer Goods Strategies, Trends, Innovations
Here’s our 2018 summary of the Consumer Analyst Group NY conference, which took place in February and hosted the leading North American, and global, consumer goods companies – F&B, personal care, household goods, OTC, ingredients and…
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Amazon to Focus on Grocery, Alexa: Webcast Recap
Amazon today (Feb 1) announced its financial results for Q4, 2017 and full year 2017. Net sales increased 38% to $60.5 billion in the fourth quarter, compared with $43.7 billion in fourth quarter 2016. For the full year of 2017, net…
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Amazon's Fresh Grocery Strategy: Beyond Whole Foods
A new report by OneClickRetail states that Amazon’s grocery sales exceeded $ 1.5bn in 2017. The report attributes much of the growth to Amazon’s June 2017 acquisition of Whole Foods Market. We would like to point out some other aspects…
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Frozen Meals are Hot in the USA
Nestle is piloting a handcrafted-positioned, premium frozen meals brand called Wildscape in the USA, and has acquired Sweet Earth Foods, a plant-based foods manufacturer, in September, in order to enter the plant-based foods segment,…
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Door to Door: Bringing You the Store
Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon (France) has told us excitedly how an unexpected visit from Bofrost saved her family’s dinner. To those unaware of…
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10 Trends FMCGs Should Address in 2018
These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.
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Meal Delivery Platforms: Nestle invests in Freshly
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem…
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Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time…
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Snackification and the "Unofficial Meal"
Snacking is the new meal. Consumers say that they are snacking more then ever, substituting “official” meals with snacks. If this behavior was limited to the office or on the go, today’s consumers snack whenever and wherever they want…
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