Functional drinks: what's moving
62 drink formats, 15 functional needs and four shifts across search, social and sales.
Research
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Category Snapshots and need-state research from Tomorrow&. Each one reads search, social and sales together, then says what is changing, why, and what to test next.
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Fitness: what's moving
Five shifts in fitness across search, social and sales.
Where is blush going?
Powder, anti-blush and the shift toward technique. Search, social and an October Amazon reading reveal directions worth testing.
Magnesium for sleep. What comes next?
Glycinate, glycine and nighttime body care: three directions explored through social, search and sales.
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