Consumer research & category foresight
Consumer and category research. Nearly three decades of expertise, connected to current market evidence.
Understand what people want, what is changing, and what to explore next.
See a sample report Book a callSelected thinking
The thinking behind tomorrow&
Consumer needs connect categories. Tomorrow& brings existing research and live signals into one view.
We read from both ends: broader shifts help frame the question; evidence from social, search and sales helps us investigate it.
Social ⇄ Search ⇄ Sales
Explore our approach ↗Selected connection
A consumer need that connects bedtime routines, recovery, the home and personal care.
What could a changing bedtime routine mean for your category?
A view of the approach. Each client report includes evidence and interpretation relevant to its question.
Three connected perspectives
Understand what people want, how your category is evolving, and which product directions deserve exploration.
We follow the connections to understand what changes in one category could mean for another.
Technology helps us connect the evidence. An experienced researcher evaluates what it means.
Each report is built around your category, your context and the question your team needs to answer.
The report
Clear findings, the evidence behind them, and practical directions for your team to explore.
Read the sample report ↗Category research
Findings & implications
The questions shift to how.
An adjacent ingredient story.
A place in the night routine.
Our research services
Research & advisory ↗Experience across categories
“Schieber Research was an excellent choice. They delivered the cosmetics, beauty and skincare trends report in a timely and thorough fashion—and this key piece of research continues to reach internal and external stakeholders.”
“Schieber Research combines fast response, flexibility and an in-depth understanding of our needs, aspirations and market behavior. I consider the team a full partner—and my secret weapon for answering any information need.”
“They keep us ahead of changes in the market and informed about trends, innovation and opportunities. Hamutal and her team offer insightful thinking and a true partnership. That makes all the difference.”
Founder · Researcher · Author
Nearly three decades of research expertise.
I founded Schieber Research to help businesses see beyond the obvious. Tomorrow& brings accumulated knowledge and current evidence together, with the method and judgment that make research useful.
My work spans consumer goods, beauty, food, automotive, hospitality, technology and wellness.
More about Hamutal ↗Book · Framework · Keynotes
A framework for understanding how reducing consumer stress and increasing emotional ease can build preference, loyalty and value.
The book, research and talks explore how brands can make everyday experiences more human and rewarding.
Explore The Joy Dividend ↗“Tula has a rare ability to deliver clear, compelling messages with simplicity and depth.”
I lead the People function at Snappy, a giving platform on a mission to Spread Smiles in the World. This year, we invited Tula Schieber to be the keynote speaker at our annual kick-off, where she shared insights from her new book, The Joy Dividend.
I fell in love with the book, and the message, the first time Tula presented it to me. It so perfectly captures the essence of what Snappy was built on: joy is not just a “nice to have.” It’s a strategic advantage. A powerful tool to elevate your brand, strengthen business performance, and create lasting impact with your clients.
Tula has a rare ability to deliver clear, compelling messages with simplicity and depth. She captivates her audience with stories that resonate emotionally, while grounding every insight in data and research that anchors it in science. She strikes the perfect balance, speaking to both the analytical minds who seek proof and the hearts that are moved by meaning.
During and after her talk, I received rave reviews about the passion, clarity, and inspiration she brought to the room.
Thank you, Tula!!
