Why it's happening
The need behind the change, where it started, and where it's going.
behind what's next.
Research that helps you decide: why something is happening, where it meets people today, and what it could mean for you.
Everything you need to decide,
connected.
Evidence behind the change
Social, search and sales read together, so you know it's more than a moment.
What it means for you
What to offer, how to show up, and when to move.
Tomorrow& connects the why & the evidence & what it means for your business.
Everything is connected. That's the &.
When people's lives shift, everything they buy shifts with them. A new habit at the table becomes a new need in the wardrobe, the bathroom and the gym.
Our map follows those connections, across categories and markets, and reads social, search and sales together across all of it.
Selected connection
Better sleep
A consumer need that connects bedtime routines, recovery, the home and personal care.
What could a changing bedtime routine mean for your category?
HomeBeautyFood & drink
Read a research example ↗A view of the approach. Each client report includes evidence and interpretation relevant to its question.
What's coming is only the beginning. We explore what it could mean for your business.
Research you can
put to work.
Clear findings, the evidence behind them, and practical directions for your team to explore.
Read the sample report ↗tomorrow&by Schieber ResearchMagnesium for sleep.
US · October 2026 · Sample report
Category research
Magnesium for sleep.
What comes next?
US · October 2026 · Sample reportFindings & implications
One need.
Three directions.
01 Glycinate
The questions shift to how.
02 Glycine
An adjacent ingredient story.
03 Body care
Each report is written for its category.A place in the night routine.
Experience across categories
In good company.
“Schieber Research was an excellent choice. They delivered the cosmetics, beauty and skincare trends report in a timely and thorough fashion—and this key piece of research continues to reach internal and external stakeholders.”
“Schieber Research combines fast response, flexibility and an in-depth understanding of our needs, aspirations and market behavior. I consider the team a full partner—and my secret weapon for answering any information need.”
“They keep us ahead of changes in the market and informed about trends, innovation and opportunities. Hamutal and her team offer insightful thinking and a true partnership. That makes all the difference.”
Founder · Researcher · Author
Hamutal (Tula)
Schieber
27 years in market research.
Founded in 2009 as Schieber Research. Today, our work continues as Tomorrow&—bringing accumulated knowledge and current evidence together, with the method and judgment that make research useful.
My work spans consumer goods, beauty, food, automotive, hospitality, technology and wellness.
Our story ↗Book · Framework · Keynotes
The Joy Dividend
A framework for understanding how reducing consumer stress and increasing emotional ease can build preference, loyalty and value.
The book, research and talks explore how brands can make everyday experiences more human and rewarding.
Explore The Joy Dividend ↗“Tula has a rare ability to deliver clear, compelling messages with simplicity and depth.”
Read the full recommendation
I lead the People function at Snappy, a giving platform on a mission to Spread Smiles in the World. This year, we invited Tula Schieber to be the keynote speaker at our annual kick-off, where she shared insights from her new book, The Joy Dividend.
I fell in love with the book, and the message, the first time Tula presented it to me. It so perfectly captures the essence of what Snappy was built on: joy is not just a “nice to have.” It’s a strategic advantage. A powerful tool to elevate your brand, strengthen business performance, and create lasting impact with your clients.
Tula has a rare ability to deliver clear, compelling messages with simplicity and depth. She captivates her audience with stories that resonate emotionally, while grounding every insight in data and research that anchors it in science. She strikes the perfect balance, speaking to both the analytical minds who seek proof and the hearts that are moved by meaning.
During and after her talk, I received rave reviews about the passion, clarity, and inspiration she brought to the room.
Thank you, Tula!!
