Peptide Trends 2026: Search, Skin Care & GLP-1
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Cross-category consumer research & strategy
You know your category.Your customer lives in several.
Rigorous market research.
A connected perspective on consumer change.
Independent thinking, since 2009
Tomorrow& by Schieber Research brings rigorous market research and a connected perspective on consumer change. Our Trend Neuron Map™ is a framework for investigating how consumer needs, emerging trends and shifts in one market connect to opportunities in another.
Backed by Schieber Research, an independent consultancy founded in 2009, we combine in-depth research, experienced judgment and cross-category thinking to turn complex market questions into clear strategic direction.
01 / The approachIllustrative walkthrough · 50 seconds
The Trend
Neuron Map™.
02 / What we do
Research depth.
A different perspective.
Start with the business question
We choose research methods to fit the decision, not the other way around. From a comprehensive market assessment to ongoing category intelligence, each project starts with the business question.
01In-depth market & consumer research
Comprehensive market landscapes, audience and stakeholder interviews, consumer research, competitive intelligence, desk research and opportunity assessments. Research design and methods are tailored to each assignment.
02Category intelligence & foresight
Investigations of changing needs, product and service innovation, category dynamics, competitive activity, and emerging market signals.
03Trend Neuron Map™
Our cross-category methodology traces the relationships between consumer needs, market forces, behaviors and trends, helping teams identify possibilities they might miss by studying one category in isolation.
03 / How we think
The Trend Neuron Map™.
Important shifts rarely stay
within one category.
Why look across categories?
A change in wellness can shape expectations in beauty. New routines in retail can alter how people evaluate financial services. We begin with the need, investigate the evidence that explains it, and map its connections across products, services, audiences and markets.
01Define the question.
Clarify the decision, market, audience, and hypotheses to investigate.
02Read the evidence.
Select relevant primary and secondary research, consumer and expert perspectives, market and competitor information, and digital signals as appropriate. Search, social, and sales are possible evidence streams — not mandatory components of every project.
03Map connections and implications.
Identify relationships, alternative explanations and promising directions. Distinguish observed evidence from hypotheses that require validation.
A selection of clients
- Nespresso
- Coca-Cola
- Panasonic
- Strauss Group
- Sabra
- Sabon
- AHAVA
- Il Makiage
- Fattal
- Electra
- Neopharm
- Colmobil
- TASC
- Shamir
- Yotvata
- Azrieli Group
- Carmelon Digital Marketing
- Strauss Water
- Netafim
- Caesarstone
- Hinoman
- Meditrend
- Wissotzky
- Schestowitz
- WIZO
- University of the People
- RR Donnelley
- Elite Coffee
- Keter
What they say about us
Founded in 2009
Research experience. Independent thinking.
Founded by Hamutal (Tula) Schieber.
Independent research across markets since 2009.
Experience beyond category boundaries
Schieber Research was founded by Hamutal (Tula) Schieber and has worked across consumer goods, retail, automotive, technology, hospitality, beauty, wellness and other sectors. We bring the rigor of established market research together with the curiosity to look beyond category boundaries.
Schieber Research in the media
ForbesPath to Purchase InstituteBaking BusinessCESToy Fair
Explore the coverage →Recent research
Research in practice.
See how we work
Explore selected reports and articles to see how we investigate categories, question assumptions and translate evidence into strategic implications. Some reports are available for purchase as downloadable PDFs.
Functional drinks: what's moving
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Fitness: what's moving
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Blush Trends 2026: Powder, Anti-Blush & Layering
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Magnesium for sleep. What comes next?
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What question are you trying to answer?
From in-depth market studies to category intelligence and strategic foresight, we can shape the research around your decision.
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