Cross-category consumer research & strategy
Tomorrow& by Schieber Research brings rigorous market research and a connected perspective on consumer change. Our Trend Neuron Map™ is a framework for investigating how consumer needs, emerging trends and shifts in one market connect to opportunities in another.
Backed by Schieber Research, an independent consultancy founded in 2009, we combine in-depth research, experienced judgment and cross-category thinking to turn complex market questions into clear strategic direction.
We choose research methods to fit the decision, not the other way around. From a comprehensive market assessment to ongoing category intelligence, each project starts with the business question.
Comprehensive market landscapes, audience and stakeholder interviews, consumer research, competitive intelligence, desk research and opportunity assessments. Research design and methods are tailored to each assignment.
Investigations of changing needs, product and service innovation, category dynamics, competitive activity, and emerging market signals.
Our cross-category methodology traces the relationships between consumer needs, market forces, behaviors and trends, helping teams identify possibilities they might miss by studying one category in isolation.
A change in wellness can shape expectations in beauty. New routines in retail can alter how people evaluate financial services. We begin with the need, investigate the evidence that explains it, and map its connections across products, services, audiences and markets.
Clarify the decision, market, audience, and hypotheses to investigate.
Select relevant primary and secondary research, consumer and expert perspectives, market and competitor information, and digital signals as appropriate. Search, social, and sales are possible evidence streams — not mandatory components of every project.
Identify relationships, alternative explanations and promising directions. Distinguish observed evidence from hypotheses that require validation.
A selection of clients
What they say about us
Founded in 2009
Schieber Research was founded by Hamutal (Tula) Schieber and has worked across consumer goods, retail, automotive, technology, hospitality, beauty, wellness and other sectors. We bring the rigor of established market research together with the curiosity to look beyond category boundaries.
Meet Hamutal →Schieber Research in the media
Research featured in Forbes, Path to Purchase Institute and Baking Business. Talks at CES and Toy Fair.
Explore the coverage →Explore selected reports and articles to see how we investigate categories, question assumptions and translate evidence into strategic implications. Some reports are available for purchase as downloadable PDFs.
US peptide trends in 2026 across consumer searches, skin care, GLP-1 and injectable interest.
Free preview available
62 drink formats, 15 functional needs and four shifts across search, social and sales.
Free preview available
US blush trends in 2026, from powder and muted anti-blush shades to cream-and-powder layering. Original search, social and Amazon research for beauty brands.
Free to read
Glycinate, glycine and nighttime body care: three directions explored through social, search and sales.
Free to read
From in-depth market studies to category intelligence and strategic foresight, we can shape the research around your decision.
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