Functional drinks: what's moving
62 drink formats, 15 functional needs and four shifts across search, social and sales.
Free preview · $1,250 report
Need-State Intelligence & Category Foresight
You know your category.
Your customer lives in several.
Tomorrow& connects search, social and sales data to map how consumer needs form and shift across categories—and what those shifts could mean for your business.
Discuss your research question →Needs don’t stay in their category. Most research does.
Hamutal (Tula) Schieber built Need-State Intelligence to follow the needs behind demand: what people are trying to feel, fix or achieve, and every place they try to meet it. Category Foresight turns that into direction for your business—what to develop, how to position it, what to say.
Search
What people ask.
Social
What they share and work around.
Sales
What they buy.
Why it matters: the standard your customer holds you to is often set outside your category, by a company that may never appear in your competitive set.
Meet the researcher behind it →Selected research
Recent research
Fitness: what's moving
Five shifts in fitness across search, social and sales.
Free preview · $1,250 report
Where is blush going?
Powder, anti-blush and the shift toward technique. Search, social and an October Amazon reading reveal directions worth testing.
Free to read
Magnesium for sleep. What comes next?
Glycinate, glycine and nighttime body care: three directions explored through social, search and sales.
Free to read
A selection of clients
- Nespresso
- Coca-Cola
- Panasonic
- Strauss Group
- Sabra
- Sabon
- AHAVA
- Il Makiage
- Fattal
- Electra
- Neopharm
- Colmobil
- TASC
- Shamir
- Yotvata
- Azrieli Group
- Carmelon Digital Marketing
- Strauss Water
- Netafim
- Caesarstone
- Hinoman
- Meditrend
- Wissotzky
- Schestowitz
- WIZO
- University of the People
- RR Donnelley
- Elite Coffee
- Keter
What they say about us
Schieber Research in the media
Consumer insight.
In the conversation.
Research featured in Forbes, Path to Purchase Institute and Baking Business. Talks at CES and Toy Fair.
Explore the coverage →Work with us
Start with your question.
Every engagement starts with a conversation to agree your research lens: your audience, your markets, your questions.
Subscription
Monthly Intelligence Briefing
$1,750 / month
Findings, evidence and opportunities through a lens we agree together.
$18,000 billed annually
Start with your question →Subscription
Briefing + Quarterly Strategy Session
$2,500 / month
Monthly intelligence, plus a quarterly working session with your team.
One 60-minute working session each quarter.
Bring your team →Project
Bespoke Research Partnership
By scope
A research program built around your decisions.
Scoped separately from subscriptions.
Discuss a bespoke partnership →Want to see the work first? Published Category Snapshot reports: $1,250 →