Research → drivers → needs
Existing research and broader shifts help us frame the consumer need and the questions worth investigating.
About Tomorrow& by Schieber Research
A new way to research
what comes next.
Technology meets research expertise.
We connect consumer insights, category trends and current market signals to help your team understand change and explore practical product directions.
See the sample report ↗The experience behind it
Helping hundreds of clients
since 2009.
Founded by Hamutal (Tula) Schieber, Schieber Research helps businesses understand consumers, investigate changing markets and make informed decisions. Tomorrow& brings that experience together with technology that helps us connect current evidence.
Almost three decades of research experience inform the questions we ask, the connections we investigate and the judgment behind every report.
The tool
A map of needs
and connections.
Tomorrow& is our research tool: a way to connect consumer needs with developments across categories and signals from social, search and sales.
The map helps us investigate where a change is appearing, what might explain it and what it could mean for your category. Your report brings together the relevant evidence, our interpretation and directions worth testing.
Selected connection
Better sleep
A consumer need that connects bedtime routines, recovery, the home and personal care.
What could a changing bedtime routine mean for your category?
HomeBeautyFood & drink
Read a research example ↗A view of the approach. Each client report includes evidence and interpretation relevant to its question.
The methodology
The bigger picture. The current signals.
We connect established research with signals from social, search and sales to understand what’s changing—and what it could mean for your category.
Social ⇄ Search ⇄ Sales
Consumer conversations, search behavior and marketplace evidence help us understand how a need is being expressed now. We compare the available sources, their limits and alternative explanations.
Connections → product directions
We bring the evidence together, look across categories and explain what it could mean for your business. Findings distinguish what the evidence supports from what still needs testing.
Consumer demand
What people want, the language they use and the needs behind their behavior.
Category change
How products, formats and routines are evolving, including connections to other categories.
Product opportunities
Directions worth exploring, with the reasoning behind them and questions to test before investing.
What you receive
Research built around
your question.
A focused brief, a category report or an ongoing research partnership. Each assignment connects the findings to your category and your decisions, with sources, implications and practical next steps.
Client experience
In their words.
“Schieber Research was an excellent choice. They delivered the cosmetics, beauty and skincare trends report in a timely and thorough fashion—and this key piece of research continues to reach internal and external stakeholders.”
“Schieber Research combines fast response, flexibility and an in-depth understanding of our needs, aspirations and market behavior. I consider the team a full partner—and my secret weapon for answering any information need.”
“They keep us ahead of changes in the market and informed about trends, innovation and opportunities. Hamutal and her team offer insightful thinking and a true partnership. That makes all the difference.”
Founder · Researcher · Author
Hamutal (Tula)
Schieber
Almost three decades of research experience.
Hamutal’s work spans consumer goods, beauty, food, automotive, hospitality, technology and wellness. She brings consumer understanding, competitive intelligence and cross-category thinking to questions about innovation and growth.
More about Hamutal ↗Book · Framework · Keynotes
The Joy Dividend
Hamutal’s book explores how brands can reduce consumer stress and spark delight. The framework brings an understanding of emotional needs to research, strategy and the everyday experiences brands create.
Explore The Joy Dividend ↗