· Analysis
What Is a DINKWAD? Consumer Trends and Marketing Opportunities
DINKWAD means double income, no kids, with a dog. Explore this 2024 analysis of pet-centered spending, brand loyalty and marketing opportunities.
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Marketing Trends, Consumer Insights & Brand Strategy
Research and case studies on marketing trends, brand strategy, loyalty and consumer needs, from subscription models to convenience and the experience economy.
How should consumer trends change a marketing decision?
Compare business models, customer needs and brand choices across these studies. The aim is to connect a trend with a decision about positioning, products or customer experience, while distinguishing historical examples from current research.
Research and analysis by Hamutal (Tula) Schieber, founder of Schieber Research and author of The Joy Dividend.
· Analysis
Nike Adventure Club: Lessons from Its Kids’ Shoe Subscription
A December 2020 analysis of Nike Adventure Club’s closure, the value of kids’ shoe subscriptions, pricing, loyalty and opportunities in footwear.
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When Convenience Killed Quality
Why consumers choose convenience over quality: coffee pods, food delivery, fashion and streaming, viewed through stress reduction and emotional value.
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When Friction Becomes the Feature (And Why Convenience Was Never the Villain)
How convenience creates time for experiences, and why meaningful effort can become part of a brand’s value. An analysis of the experience economy.
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Amazon’s Key Success Factors: A 2017 Strategy Analysis
A 2017 analysis of Amazon’s success factors: customer focus, Prime loyalty, pricing, convenience, content, omnichannel retail and curation.
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The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The…
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Marketing Innovation Brief: March 2017
marketing and advertising innovation
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Nobody likes trash: The business case for zero-waste
Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise –…
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E-Commerce Trends and Innovations, Oct. 2017
A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the “last mile” and the importance of convenience and personalization through data. Prepared for Carmelon Digital…
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