Functional drinks: what's moving
62 drink formats, 15 functional needs and four shifts across search, social and sales. Download the free preview and explore the $1,250 report.
Writing
Questions worth asking
about what people need.
Consumer needs, changing categories and the ideas shaping what comes next.
I Didn’t Expect That
Surprise works as a system, not a stunt. No. 03 of The Joy Dividend in Practice applies Surprise & Delight to food and beverage product development.
Fitness: what's moving
Five shifts in fitness across search, social and sales. Read the free preview and explore the $1,250 Fitness Category Snapshot.
The truth about research in AI
AI changed who can do research. The bigger opportunity is changing how research works.
Where is blush going?
Powder, anti-blush and the shift toward technique. Search, social and an October Amazon reading reveal directions worth testing. Read online; subscribe free to download.
Magnesium for sleep. What comes next?
Glycinate, glycine and nighttime body care: three directions explored through social, search and sales. Read online; subscribe free to download.
The archive · 2016–2026
Explore a decade of consumer insight.
Research and perspectives on consumer needs, changing categories and the forces shaping business, since 2016.