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The Brand That Beat Amazon by Handing Customers the Calculator
Best Buy’s turnaround shows why brands should remove the customer’s core anxiety before investing in delight: calm first, joy second.
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Retail Trends & Customer Experience Research
Analysis of retail strategy, shopping experiences and how brands reduce friction or create reasons to engage.
What makes a shopping experience worth choosing?
Explore how retailers handle choice, effort and emotional value. The selected examples connect commercial decisions with the experience customers actually have.
Research and analysis by Hamutal (Tula) Schieber, founder of Schieber Research and author of The Joy Dividend.
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Sparking Joy in Retail: What the Best New Stores Know That Most Don't
You can buy anything on your phone. Literally anything.
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Sephora's Online Store Is Calm. That's the Problem.
Most brands measure what their customers did. Repeat purchase, basket size, conversion, NPS.
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Gamechangers: Gen Z and the future of Commerce
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a…
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Online Shopping: Is this the real life?
This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over…
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Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of…
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Nobody likes trash: The business case for zero-waste
Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise –…
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Creators and Content are the future of Gen Z and Brand Interaction
Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than…
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Peloton, Apple, Amazon and the Growing Fitness and Wellness Market
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in…
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The Next Wave of Influencer Marketing
Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article – would love to hear your thoughts!…
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E-Commerce: Grocery Retailers Curation Strategies
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one…
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E-Commerce: Fashion Retailers Curation Strategies
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one…
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Grocers are Refusing to Give Up in the Fight Against Food Waste
By: Nicole Silberstein Despite some recent high-profile failures, food retailers still clearly believe that successfully reducing food waste has financial and competitive upsides that make it worth the fight. In this ongoing series,…
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E-Commerce Trends: 2019 - 2025, C2C, Social, Discovery, Communities & Micro-Influencers
Hamutal Schieber gave a keynote presentation this morning on the Future of E-Commerce in the West, at the annual FMCG convention of the Israeli Export Institute. The presentation discussed the revolution in e-commerce, dubbed…
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Last Mile Grocery Round-Up: Walmart, Target, Kroger and Amazon
Amazon continues to be the online grocery leader in the US, but more people purchase groceries in-store/online from Walmart than other leading food retailers and supermarkets, according to Packaged Facts. 59% of grocery shoppers have…
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Buying Flipkart Gives Walmart an Edge Well Outside of India
By: Nicole Silberstein, Hamutal Schieber Walmart’s recent acquisition of Indian e-commerce platform Flipkart will give the world’s largest retailer a stronghold in one of the hottest growth markets of the moment, but the deal also has…
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Amazon to Focus on Grocery, Alexa: Webcast Recap
Amazon today (Feb 1) announced its financial results for Q4, 2017 and full year 2017. Net sales increased 38% to $60.5 billion in the fourth quarter, compared with $43.7 billion in fourth quarter 2016. For the full year of 2017, net…
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Amazon's Fresh Grocery Strategy: Beyond Whole Foods
A new report by OneClickRetail states that Amazon’s grocery sales exceeded $ 1.5bn in 2017. The report attributes much of the growth to Amazon’s June 2017 acquisition of Whole Foods Market. We would like to point out some other aspects…
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Marketing Innovation: Amazon's Sample Boxes
Amazon’s Sample Box is a special offer by Amazon, for a “subscription box” style package, which contains samples of products in various categories, priced between $7 and $ 20, where the entire cost then goes towards a purchase made in…
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Target Buys Ship't for $550mn; Here's Why
Target Corp announced that it has agreed to acquire Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash. The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an…
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Unilever: Direct to Consumer Goes Beyond Dollar Shave Club
For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce…
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Carrefour: New Retail for the "New Consumer"
“RETAIL IS NO LONGER ONLY ABOUT PRODUCTS ON SHELVES”. This statement, opening Carrefour’s Investor Day in April 2017, served to explain the company’s omni-channel strategy, which involves shopper focus as well as operational focus. In…
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E-Commerce Trends and Innovations, Oct. 2017
A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the “last mile” and the importance of convenience and personalization through data. Prepared for Carmelon Digital…
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Door to Door: Bringing You the Store
Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon (France) has told us excitedly how an unexpected visit from Bofrost saved her family’s dinner. To those unaware of…
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The Role of Brick & Mortar in Omni-Channel Retailing
Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength…
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Amazon Prime Challenges & Tactics
What’s better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be, getting a 2-day shipping option for free. That’s exactly what Walmart / Jet.com are now offering to US shoppers, for any…
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“The Last Mile”: Walmart Acquires Parcel
Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio.…
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Personalization by "Type": Nordstrom's Anniversary Sale
Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired identity. Years ago, Nike Women utilized 4 types of women – the…
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Amazon: Key Success Factors
Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer focused company”, and…
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Meal Delivery Platforms: Nestle invests in Freshly
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem…
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Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time…
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The "Free From" Trend and UK Retail
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health…
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Facebook Engages Consumers with VR
To make people want something they didn’t even know existed, and don’t necessarily need (yet), it’s helpful if you make people try it out first. This is especially true when discussing technology – such as Artificial Intelligence or…
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Amazon Go, Amazon Meal Kits and the Future of Retail
Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. This kind of store may hold many benefits for retailers, as…
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Nike Town: A Best in Class Retail Innovation
Retail innovation, wonderfully executed: This Nike Town store will make you buy more. :Full story Nike Town store
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Amazon Integrates AllRecipes with Alexa
The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more…
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E-Commerce Concierge: Amazon
E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried…
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KitKat and the Brand Retail Strategy
Brand stores and pop up retail continue to provide brands with a great marketing tactic, enabling them to engage consumers directly, and set the scene for the ultimate consumption experience of the brand. Over the last few years, brands…
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Birchbox Retail Strategy
The birchbox sampling concept needed a physical store to support trial – which, in the digital retail world, might be the most important role for a beauty retailer (as selling and service can be easily replaced). The store offers sample…
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Barnes & Noble Aims to Surprise
Can you take the excitement and impulse purchase effect of subscription boxes into traditional industries? Barnes and Noble (our home away from home) certainly thinks so. The retailer has recently introduced the Mystery Box concept in…
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The Future of Retail in NYC
The Schieber Research Volley team is monitoring retail innovation in NYC to understand the Future of Retail: exceptional service, digital tools, omni-channel, pop-up stores and other innovations. If you want us to check out and report a…
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Slow Shopping for seniors, by Sainsbury's
While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience – there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience…
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Ikea Opens a DIY Supper Club in Shoreditch
Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together – to “re-discover the joy of the kitchen”, which is Ikea’s marketing mantra.…
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Snackification and the "Unofficial Meal"
Snacking is the new meal. Consumers say that they are snacking more then ever, substituting “official” meals with snacks. If this behavior was limited to the office or on the go, today’s consumers snack whenever and wherever they want…
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Best Buy Pilots a Home Squad | P2PI
#retail #trends #smarthome #iot #bestbuy #homesquad #services #trends נראה שהראשונים לאמץ את ״הבית החכם״ (חיבוריות, האינטרנט של הדברים וכו׳) היו בכלל הקמעונאים, שראו לפניהם מנוע צמיחה אדיר שמאפשר בידול ופרימיומיזציה של מוצרים שבדרך כלל…
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Amazon Flex
#trends #amazon #smallbusiness #professionalservices #collaborationeconomy #uber #amazonflex אחת המגמות הבולטות בשנים האחרונות היא זו של כלכלת השיתוף – כאשר הצרכנים הופכים לעסקים, על מנת לענות על צורך קיים שלחברות קשה לענות עליו.…
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Tesco's Recipe for Innovation: Automate Shopping With IFTTT
#data #ifttt #automation #retail #tesco #innovation #bigdata האפשרות לייצר קניה חוזרת / מתכון / מעקב אוטומטי על הקניה, מייצרת ערך משמעותי לקונים שלא צריכים ״לצוד״ עסקאות. קמעונאית המזון המתקדמת ביותר אונליין באירופה, טסקו, מציעה כעת…
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