· Category research
Fitness: what's moving
Five shifts in fitness across search, social and sales. Read the free preview and explore the $1,250 Fitness Category Snapshot.
Read the research →All topics / Fitness & wellness
Fitness & Wellness Consumer Trends
Consumer research on fitness, sleep and wellness, including specific audiences, formats and the difference between search interest and demand.
What do people want from fitness and wellness products?
Read the fitness report for formats and audiences, the sleep study for adjacent product directions, and the peptide preview for questions people bring to a complex category. Health claims require independent evidence.
Research and analysis by Hamutal (Tula) Schieber, founder of Schieber Research and author of The Joy Dividend.
· Category research
Magnesium for sleep. What comes next?
Glycinate, glycine and nighttime body care: three directions explored through social, search and sales. Read online; subscribe free to download.
Read the research →· Category research
Peptide Trends 2026: Search, Skin Care & GLP-1
US peptide trends in 2026 across consumer searches, skin care, GLP-1 and injectable interest. Read the research preview or buy the full $1,250 report.
Read the research →· Analysis
When Joy Needs Reclaiming: Fitness Brands Confront What They Built
The thing that’s supposed to make us feel better has been making people feel worse. Fitness is one of the most reliable mood-regulation tools we have. The research is unambiguous: movement lifts mental state, reduces anxiety, generates…
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Optimizing for Joy
The over-optimization backlash is not a retreat from progress. It is a shift toward designing brands, products and experiences around the emotional outcomes that compound.
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Beyond the Plate: How GLP-1s Are Reshaping Beauty, Fitness, Travel and the Wardrobe
The most important GLP-1 story may not be what people stop eating. It may be what happens after the body changes.
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When Better Features Stop Winning, Feelings Take Over
CES 2026 and the Rise of Joyful Design Here’s the shift CES 2026 made impossible to ignore: when products stop competing on features, they start competing on feelings. I’ve seen this pattern play out across industries for 25 years. When…
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Brands are Responding to the GLP-1 megatrend
GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.
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Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of…
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Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically – consumers’ search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an…
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Peloton, Apple, Amazon and the Growing Fitness and Wellness Market
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in…
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The Network Effect: Why Peloton’s Community is its Secret Weapon amidst Competition
Peloton Interactive, which became public last September, published its Q2, 2020 earnings report yesterday (Feb 5). The company, which sells connected fitness devices and digital content, experienced a YoY growth of +77% in revenue, with…
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2019 Food and Beverage Diet Trends: Protein, Vegan, Gut Health, Intermittent Fasting, Keto, CBD
Here is our annual forecast for 2019 Health and Wellness, Nutrition, and Diet trends in the United States, based on our analysis of Google Trends, Amazon Best Selling items and Keyword Search Tool (which claims to monitor searches on…
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Gut Health: The Next Mega-Trend in Health and Wellness
From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated…
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Gatorade Sets Its Sights on Digital Fitness
#IoT #digital #gatorade #fitness #sensor #pepsico מותג משקאות הספורט גייטורייד של פפסיקו השיק מכסה חכם לבקבוק השתיה, המחובר למדבקה המנטרת את ההזעה בעת הפעילות הגופנית על מנת להודיע למתעמל האם שתה מספיק או לא. מכסים חכמים מסוגים שונים…
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