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2025: research & perspectives.

3 articles from Schieber Research. Explore the original analysis, with its original publication dates.

Competitive Intelligence

Diet Trends: Menopause and Perimenopause, According to Reddit

Diet trends affect F&B companies, but understanding the root causes and needs for the shift is an opportunity for any company targeting a specific demographic. And in the case of wellness and Gen X and millennials, who grew up proactive…

Competitive Intelligence

How Three Award-Winning Ads Tap into the Stress-Free Imperative

In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all…

Competitive Intelligence

Food & Beverage Trends & Strategies: Insights from CAGNY 2025

In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer…

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