12 articles from Schieber Research. Explore the original analysis, with its original publication dates.
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series – curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news.…
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically – consumers’ search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an…
Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than…
This month, Nike will be shutting down its kids’ subscription operations, Nike Adventure Club, nationally launched in 2019 after a pilot for the service began in 2017. Good Insights The service was based on what seems like a strong…
The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China),…
COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio.…
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in…
With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals. At the…
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The…
On March 30, 2020, Hamutal talked to dozens of online webinar participants on the market for influencer marketing. Hamutal shared information and statistics on the market, ROI, and best practice – as well as insights on the future of…
Peloton Interactive, which became public last September, published its Q2, 2020 earnings report yesterday (Feb 5). The company, which sells connected fitness devices and digital content, experienced a YoY growth of +77% in revenue, with…
Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article – would love to hear your thoughts!…
