Nestle is piloting a handcrafted-positioned, premium frozen meals brand called Wildscape in the USA, and has acquired Sweet Earth Foods, a plant-based foods manufacturer, in September, in order to enter the plant-based foods segment,…
Target Corp announced that it has agreed to acquire Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash. The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an…
For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce…
“RETAIL IS NO LONGER ONLY ABOUT PRODUCTS ON SHELVES”. This statement, opening Carrefour’s Investor Day in April 2017, served to explain the company’s omni-channel strategy, which involves shopper focus as well as operational focus. In…
A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the “last mile” and the importance of convenience and personalization through data. Prepared for Carmelon Digital…
Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon (France) has told us excitedly how an unexpected visit from Bofrost saved her family’s dinner. To those unaware of…
Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength…
What’s better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be, getting a 2-day shipping option for free. That’s exactly what Walmart / Jet.com are now offering to US shoppers, for any…
Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio.…
These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.
Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired identity. Years ago, Nike Women utilized 4 types of women – the…
From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated…
Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer focused company”, and…
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem…
The rise of the plant based milk (PBM) industry in Europe and the US, in concurrence with the steep decline in fluid milk consumption, is causing havoc in the dairy industry. Danone acquired PBM leader WhiteWave to create DanoneWave;…
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time…
Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: “the Keto Diet” – a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause…
Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health…
Danone’s purchase of WhiteWave will grant it with America’a leading organic milk brand – Horizon Organic – but the company will have to sell Stonyfield, the number 1 brand in organic yogurt with 65% market share, per antitrust…