· Category research
Functional drinks: what's moving
62 drink formats, 15 functional needs and four shifts across search, social and sales. Download the free preview and explore the $1,250 report.
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Social Media Trends: TikTok, Pinterest & Consumer Research
Research on social media trends, creators and consumer behavior. Explore TikTok and Pinterest signals alongside search and sales evidence in category research.
When does social attention become a useful consumer insight?
Start with functional drinks for a category study using TikTok, Pinterest, Reddit and YouTube alongside search and sales signals. Compare it with teen skin care and creator-marketing analysis. Historical articles retain their dates; these are research studies, not a live list of trending sounds or hashtags.
Research and analysis by Hamutal (Tula) Schieber, founder of Schieber Research and author of The Joy Dividend.
· Analysis
Teen Skincare Trends and The Stress-Free Opportunity
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market…
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Creators and Content are the future of Gen Z and Brand Interaction
Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than…
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New Service Alert: Influence Analysis for New Product Development
In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the…
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Trending: The Food Trends you need to know about this month
Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends…
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Marketing Innovation Brief: March 2017
marketing and advertising innovation
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Choose Your Own Adventure: Why Personalization Finally Stopped Guessing and Started Listening
Remember “Choose Your Own Adventure” books? Turn to page 42 if you want to explore the cave. Turn to page 87 if you run away. See content credentials I’ve been thinking about those books because of my ongoing war with streaming…
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The Parasocial Dividend: Creators as Makers or Breakers of Joy
The people inside a product can create extraordinary joy and loyalty. They can also break something no corporate statement can fully repair.
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Post-Covid Food Trends: an Update
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here: Post-COVID-19 Food Trends: Nov., 2021 Update from Hamutal Schieber It is true that speed or ease of…
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Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of…
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The SHEIN crisis is a lesson to brands targeting Gen Z
(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations – and they will punish brands who…
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Webinar Recording: Influencer Marketing
On March 30, 2020, Hamutal talked to dozens of online webinar participants on the market for influencer marketing. Hamutal shared information and statistics on the market, ROI, and best practice – as well as insights on the future of…
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The Next Wave of Influencer Marketing
Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article – would love to hear your thoughts!…
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