· Analysis
Amazon’s Key Success Factors: A 2017 Strategy Analysis
A 2017 analysis of Amazon’s success factors: customer focus, Prime loyalty, pricing, convenience, content, omnichannel retail and curation.
Read the research →All topics / Amazon trends & strategy
Amazon Trends, Retail Strategy & Consumer Insights
Schieber Research analysis of Amazon strategy, Prime, grocery, retail innovation and customer experience, with original publication dates for historical context.
What can brands learn from Amazon’s approach to customers and categories?
Read the 2017 success-factors analysis alongside Prime, grocery and retail case studies. The archive shows how these ideas developed; historical prices, products and services should be read in their original period.
Research and analysis by Hamutal (Tula) Schieber, founder of Schieber Research and author of The Joy Dividend.
· Analysis
Amazon Prime Challenges & Tactics
What’s better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be, getting a 2-day shipping option for free. That’s exactly what Walmart / Jet.com are now offering to US shoppers, for any…
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Amazon's Fresh Grocery Strategy: Beyond Whole Foods
A new report by OneClickRetail states that Amazon’s grocery sales exceeded $ 1.5bn in 2017. The report attributes much of the growth to Amazon’s June 2017 acquisition of Whole Foods Market. We would like to point out some other aspects…
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Marketing Innovation: Amazon's Sample Boxes
Amazon’s Sample Box is a special offer by Amazon, for a “subscription box” style package, which contains samples of products in various categories, priced between $7 and $ 20, where the entire cost then goes towards a purchase made in…
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The Brand That Beat Amazon by Handing Customers the Calculator
Best Buy’s turnaround shows why brands should remove the customer’s core anxiety before investing in delight: calm first, joy second.
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Amazon Go, Amazon Meal Kits and the Future of Retail
Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. This kind of store may hold many benefits for retailers, as…
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Peloton, Apple, Amazon and the Growing Fitness and Wellness Market
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in…
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Last Mile Grocery Round-Up: Walmart, Target, Kroger and Amazon
Amazon continues to be the online grocery leader in the US, but more people purchase groceries in-store/online from Walmart than other leading food retailers and supermarkets, according to Packaged Facts. 59% of grocery shoppers have…
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Amazon to Focus on Grocery, Alexa: Webcast Recap
Amazon today (Feb 1) announced its financial results for Q4, 2017 and full year 2017. Net sales increased 38% to $60.5 billion in the fourth quarter, compared with $43.7 billion in fourth quarter 2016. For the full year of 2017, net…
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Target Buys Ship't for $550mn; Here's Why
Target Corp announced that it has agreed to acquire Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash. The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an…
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The Role of Brick & Mortar in Omni-Channel Retailing
Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength…
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Meal Delivery Platforms: Nestle invests in Freshly
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem…
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Amazon Integrates AllRecipes with Alexa
The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more…
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E-Commerce Concierge: Amazon
E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried…
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Amazon Flex
#trends #amazon #smallbusiness #professionalservices #collaborationeconomy #uber #amazonflex אחת המגמות הבולטות בשנים האחרונות היא זו של כלכלת השיתוף – כאשר הצרכנים הופכים לעסקים, על מנת לענות על צורך קיים שלחברות קשה לענות עליו.…
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